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Analytics & TrackingNumbers every channel can trust.

GA4, GTM, and Meta CAPI set up so every channel's numbers can be trusted.

Discuss Analytics & Tracking See how it works
  • GA4
  • Google Tag Manager
  • Meta Pixel & CAPI
  • Reporting Dashboards

01 Tracking pipeline

From a click to every platform that needs it.

Good tracking starts with one clean event that every tool reads. Choose a user action to see the event it creates and where it goes.

1 · User actionForm submitted
2 · dataLayer event
dataLayer.push({
  "event": "generate_lead",
  "form_id": "contact",
  "service": "bookkeeping",
  "value": 0,
  "currency": "BDT"
});
3 · Tag managerTrigger: generate_leadTags fire with consent respected
4 · Destinations
GA4Google AdsMeta CAPICRM

Illustrative event — parameter names follow common GA4 conventions; values are examples.

02 Formats

The tracking stack.

Each layer has a job. Select one to see what it does and what it needs.

EventsConversionsAudiencesExplorations
Illustrative mock-up

GA4

Google Analytics 4 — the event-based analytics foundation.

Best for
Understanding behaviour across the whole site.
What it needs
  • A tagging plan
  • Key events marked as conversions
  • Consent configured

03 Conversion journey

From user action to decision.

Select a stage to see how an action becomes a trustworthy number.

Discrepancies found in reporting feed back into the tagging plan and fixes.

Stage 1 of 6

User action

Something meaningful happens on the site.

  • Actions mapped to business goals
  • Consent respected
  • Both success and errors considered

04 Strategy to launch

Plan, implement, validate, report.

Tracking is planned on paper first, then built and checked against real actions.

  1. Audit

    Existing tracking checked for gaps, duplicates and broken tags.

    Output Tracking audit

  2. Tagging plan

    Every event and parameter defined against business goals.

    Output Tagging plan

  3. GA4 & GTM

    GA4 configured and Tag Manager built from the plan.

    Output Configured GA4/GTM

  4. Pixels & server-side

    Ad platform pixels and server-side events with deduplication.

    Output Pixel & CAPI setup

  5. Validation & QA

    Events cross-checked against real user actions.

    Output QA validation log

  6. Dashboards

    Reporting dashboard built, with ongoing accuracy checks.

    Output Reporting dashboard

05 Alignment

Action, event and conversion — the same thing.

A conversion should mean exactly what the business thinks it means. Compare aligned and misaligned versions.

User action

Submits the lead form successfully

Repeats the intent
Event fired

generate_lead on the success message

Repeats the intent
Conversion reported

Lead

Repeats the intent

Why this works: The event fires on success, not just a page view, so leads are counted correctly.

Illustrative examples — fictional businesses, not client work.

06 Measurement

Measuring the measurement.

Tracking quality can itself be checked. Select a concept to see how.

Report anatomyIllustrative layout · no account data
ActionsEventsPlatform conversionsReports
Reading the report

Event coverage

Key actions tracked ÷ key actions defined

Question it answers
Whether every important action is measured.
Watch out for
Missing events make channels look worse than they are.

07 Deliverables & onboarding

What you get, and how we get started.

A clear scope from day one, and a phased start so nothing goes live before tracking and approvals are in place.

What you get

  • Tracking audit
  • Tagging plan
  • Configured GA4 and GTM
  • Pixel and Conversions API setup
  • QA validation log
  • Reporting dashboard
  1. Phase 1

    Audit & plan

    We handle

    • Audit existing tracking
    • Write the tagging plan
    • Agree conversion definitions

    We need from you

    • GA4, GTM and ad platform access
    • Business goals and KPIs
    • Developer contact
  2. Phase 2

    Implement & validate

    We handle

    • Build GA4, GTM and pixels
    • Set up server-side events
    • Validate against real actions

    We need from you

    • Developer support for dataLayer
    • Test transactions
    • Consent tool access
  3. Phase 3

    Report & monitor

    We handle

    • Build dashboards
    • Monitor accuracy
    • Fix breaks quickly

    We need from you

    • Feedback on reports
    • Notice of site changes
    • Regular review

08 FAQ

Analytics & Tracking questions, answered.

Why don't our platforms agree?

Each platform counts and attributes differently, and privacy settings limit data. Clean events, deduplication and server-side tracking reduce the gaps; some difference always remains.

Do we need server-side tracking?

For advertisers relying on platform optimisation, server-side events (like Meta's Conversions API) usually improve data completeness. The audit recommends where it's worth it.

Will this work with our consent banner?

Yes. Tracking is configured to respect consent choices, and we explain what is and isn't collected.

Who maintains it after setup?

We can monitor and maintain it, or hand over documentation so your team can. Either way, the tagging plan keeps it understandable.

Ready

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Built in Bangladesh. Delivering worldwide.