SQMA
Start a Project

Lead GenerationTurn traffic into qualified leads.

A connected system for turning traffic into qualified leads.

Discuss Lead Generation See how it works
  • Lead Magnets
  • Landing Pages
  • Qualification & Routing

01 Qualification & routing

Every lead goes to the right place.

Not every lead is ready for sales. Choose a lead type and flip the qualification check to see where it's routed next.

TriggerSubmits the demo request form
Enriched with company details
Scored against the ideal customer profile
ConditionMatches the ideal customer profile?
Yes
Routed to sales with full context
Booking link sent immediately
No
Routed to nurture emails
Re-scored if engagement increases

Following the yes branch. Illustrative flow — timings and content are set per business.

02 Formats

Offers and paths that generate leads.

Lead generation is the offer, the page and the follow-up working together. Select a component to see what it needs.

Guide cover

The pricing guide — what drives cost

Download free
Illustrative mock-up

Lead magnets

A useful resource exchanged for contact details.

Best for
Capturing people early in their research.
What it needs
  • Genuinely useful content
  • A focused landing page
  • Follow-up sequence

03 Conversion journey

From visitor to sales conversation.

Select a stage to see what makes a lead worth following up.

Lead quality from sales feeds back into offers, forms and targeting.

Stage 1 of 6

Traffic

The right people, from the right channels.

  • Paid, organic and email sources
  • Tracked with campaign parameters
  • Message matched to each source

04 Strategy to launch

Offer, page, logic, launch.

A lead generation system is planned end to end before traffic is sent to it.

  1. Funnel & offer audit

    Current funnel, offers and lead quality reviewed with sales.

    Output Funnel map

  2. Offer design

    An offer worth exchanging details for, designed for the ideal customer.

    Output Offer plan

  3. Landing page

    A focused page built for the offer and its traffic sources.

    Output Landing page(s)

  4. Qualification logic

    Form fields, scoring and routing rules agreed and built.

    Output Lead qualification logic

  5. Channel activation

    Traffic switched on from the right channels, tracked from source to lead.

    Output Tracked campaigns

  6. Quality review

    Lead quality reviewed with sales; the path refined monthly.

    Output Monthly lead-quality report

05 Alignment

Audience, offer and form — fit for each other.

The offer has to suit the audience, and the form has to suit the offer. Compare aligned and misaligned versions.

Audience

Owners researching pricing

Repeats the intent
Offer

Free guide: how pricing works

Repeats the intent
Form

Name and email to get the guide

Repeats the intent

Why this works: Early researchers get a low-commitment offer and a short form.

Illustrative examples — fictional businesses, not client work.

06 Measurement

Measuring leads by quality.

Lead volume is easy to inflate. Select a metric to see how quality is measured.

Report anatomyIllustrative layout · no account data
VisitsLeadsQualified leadsOpportunities
Reading the report

Landing page conversion

Leads ÷ visits

Question it answers
Whether the offer and page work.
Watch out for
A high rate with poor quality usually means the form is too easy.

07 Deliverables & onboarding

What you get, and how we get started.

A clear scope from day one, and a phased start so nothing goes live before tracking and approvals are in place.

What you get

  • Funnel map
  • Offer design
  • Landing page(s)
  • Qualifying forms
  • Lead qualification and routing logic
  • Monthly lead-quality report
  1. Phase 1

    Audit & design

    We handle

    • Audit funnel and lead quality
    • Design the offer
    • Agree qualification criteria

    We need from you

    • Sales input on good leads
    • CRM access
    • Existing offers and content
  2. Phase 2

    Build & connect

    We handle

    • Build landing pages and forms
    • Set up scoring and routing
    • Connect CRM and email

    We need from you

    • Approve offer and copy
    • Integration access
    • Sales ownership rules
  3. Phase 3

    Activate & refine

    We handle

    • Launch traffic
    • Track source to lead
    • Review quality monthly

    We need from you

    • Fast follow-up
    • Feedback on lead quality
    • Monthly review

08 FAQ

Lead Generation questions, answered.

How do you define a qualified lead?

Together with your sales team, based on the customers you actually want. That definition drives the forms, scoring and reporting.

Won't qualifying questions reduce leads?

Sometimes slightly — but they improve quality and help sales prioritise. We balance the number of questions against lead volume.

Which channels do you use?

Whichever fit your audience — paid search and social, SEO, email or LinkedIn — all tracked from source to qualified lead.

Can it connect to our CRM?

In most cases, yes. Leads arrive with their source and qualification details so sales can act quickly.

Ready

Ready to grow with Lead Generation?

Tell us where you're stuck — we'll map the fastest path forward.

Start a Project Explore all services

Built in Bangladesh. Delivering worldwide.